The Top 6 Features Every Small Business Website Must Have.
“A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or product you offer. Collect Contact details for future ongoing relation.”
― Mohamed Saad
I get daily emails from business owners asking me to assist them with their SEO (search engine optimization). Many business owners maintain a delusional perspective of a person going online searching for something and their business popping up at the top of the search. Billions of businesses are all looking for prominent spots on the web. Instead of focusing on the top spots, focus your attention on social media and interact directly with your customers. I offer this advice to business owners constantly, and nobody listens.
A business owner like Dismoc Le Ma (Davion Coleman), the owner of thekre8iveshop.com and long-time business partner, uses a direct-to-consumer approach focusing on direct marketing. He’s a one-person shop gaining success, selling his products/services, and building his business up. I respect and admire his work, so when these businesses request my assistance with their SEO I initially send Dismoc Le Ma to check their website out. He informs me the same 6 things every time. There is no clear business objective, the website is difficult to navigate, there is no contact information, there is no CTA (call to action), and there is no responsive webpage.
6 features your website must have!
1. Appropriate Domain Name
A domain name or web address is an address where you can be found online, like .com, .net, .org, etc... This signifies who you are, your brand, and the services you offer. It is preferred to have a domain name with .com. Make sure that your domain name is short, easily recognizable, and meaningful. A domain name should not be difficult to spell, long, and confusing. It should represent your brand and the products or services you deal with.
2. What Does Your Business Do?
What does your business do, and what is its objective? This should be clear, straight-forward and immediately answered on your domain name and home page. If you own a barbershop and the domain name is johndoecuts.com, the customer may not initially know what service your business offers. So it’s important to state on your homepage that you want that to be the first thing customers see. You may be asking yourself if this can be addressed in step 1: appropriate domain name. The problem with that is that johndoebarbershop.com,.net, and.org may have been taken. So it’s essential to clearly state your business objective on the homepage.
3. Simple Navigation Design
Visitors may not browse your website repeatedly or may not come back at all if your website is difficult to explore. Navigation design plays a key role in user experience. On your website, make sure the navigation bar is present at the top of all the web pages. It helps users to find what they are looking for, and they love visiting your site again and again. Also, footer navigation and breadcrumb navigation should go well with anything that makes it easy for users to explore your website.
“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”
― Leland Dieno
4. Contact Details
Customers visit your website because they have an interest in your business. It’s essential to have contact details on your website. The contact information includes an email address, contact form, location, and contact number, or you can just have a contact fill-in box.
5. Call to Action
Call to Action (CTA) is a major bonus to your website. So, it should be placed in various places on your homepage. You also may not desire to make your website a sales pitch as it may irritate your visitors. Placing simply worded statements or commands like "Call Now" or "Sign up" is likely to get the desired action compared to "Click Here".
6. Responsive Website
Visitors will browse your website from their desired device, which can be a desktop, laptop, mobile device, or any other. It is important to develop a responsive website. You can do it in two ways. Either build a separate website with a similar URL or use a web development platform that automatically adjusts the website to any device your users explore. This is an essential thing, so make sure your website works well on all devices. Google also gives priority to responsive web design.
To wrap everything up, these are the top features that every small business website should have. Also, the success of your website can be predicted using these techniques and features. Truly, clean, easy-to-understand typefaces with quick load times are a great ingredient for a healthy website. Always build a website focusing on your users and encourage enduring relationships by delivering the things they demand. So let’s build a great website first, then we can focus on SEO.
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Gina Morano M.B.A. / Super artist – Contributing Writer
Gina Morano is a creative genius and marketing guru! Gina is a lover of food and a music fanatic.